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The ALICE Brand

Follow the White Rabbit...

The ALICE concept came from themes peppered through Alice’s Adventures in Wonderland by Lewis Carrol. 


In the book, a young girl creates her own magical wonderland with engaging characters and exciting adventures from seemingly normal everyday objects and creatures. 


In the end of the book Alice returns to her real life, somehow changed.  Matured by the process and ready to take on challenges in her life with a newfound confidence and resilience. This embodies the outcomes achieved by participating in the ALICE Theatre Project.


Our logo encompasses what the ALICE Theatre Project is all about.  The Orange colour symbolises energy, vitality and creativity with the white contrast emphasising our open approach in creating Theatre. 


The White Rabbit symbolises the excitement and determination in seeking answers, and creating something from nothing...


The magician's Rabbit in the Hat.  

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